Top 10 PR Firms in Singapore

Singapore has rapidly grown into a global hub for business, innovation, and media, making it an ideal destination for companies seeking professional public relations support. PR firms in Singapore play a crucial role in enhancing brand visibility, establishing thought leadership, and managing reputations across both local and international markets. Whether your business is a startup, SME, or global enterprise, partnering with a top PR agency can amplify your marketing efforts, secure high-value media coverage, and boost your brand credibility.

In this guide, we have highlighted the leading PR firms in Singapore, actionable tips for selecting the right agency, and alternative solutions for outsourcing PR and communications support, including cross-border solutions such as outsourcing Malaysian employees via FastLaneRecruit’s EOR service.

Why Work With a PR Firm in Singapore?

Top PR agencies leverage media relationships, strategic storytelling, and digital expertise to help brands:

• Increase media coverage in national and international outlets
• Build thought leadership through content and events
• Manage corporate reputation and crisis communications
• Enhance online visibility through integrated digital PR strategies
• Support global expansion by tailoring communications across markets

Singapore’s strong regulatory environment, reliable IP protection, and robust digital infrastructure make it a trusted base for PR agencies operating regionally and globally. For businesses targeting the Asia-Pacific market, PR firms with multi-country experience, including Malaysia, can provide added value.

For more details on Singapore business regulations and compliance, visit: 

• Enterprise Singapore
• Monetary Authority of Singapore 
• Singapore Ministry of Manpower

Top 10 PR Firms in Singapore

Singapore’s dynamic business environment and strategic location in Asia make it a prime destination for businesses seeking professional public relations support. Partnering with a top PR agency can help your brand grow visibility, build credibility, and manage reputation effectively.

Here’s an updated list of leading PR firms in Singapore, their specializations, and why they stand out.

1. Channel V Media

Best For: Strategic storytelling and brand visibility
Key Services: Public Relations, Content Marketing, Web Design
Notable Strengths: Known for delivering impactful strategic storytelling, Channel V Media has helped brands increase media coverage by up to 400%, building strong engagement and visibility in competitive markets.

Also Read: Build Your Offshore Marketing Team in Malaysia

2. Otter Public Relations

Best For: Timely campaign delivery and international coverage
Key Services: PR, Media Relations
Notable Strengths: Otter PR is recognized for efficient project management and timely campaign execution, with experience across multiple international markets to support global branding initiatives.

3. Interdependence

Best For: Professional, creative corporate communications
Key Services: Media Relations, Corporate Communications
Notable Strengths: Interdependence combines strategic creativity with professionalism, helping companies craft compelling communications that resonate with both clients and stakeholders.

4. AJ Marketing

Best For: Cost-effective campaigns and influencer marketing
Key Services: Media Relations, Influencer Marketing
Notable Strengths: AJ Marketing offers tailored campaigns across digital channels, leveraging robust media networks and influencer partnerships to deliver measurable results at competitive rates.

5. Blue Totem Communications

Best For: Cross-border PR and authentic storytelling
Key Services: PR, Corporate Communications
Notable Strengths: With offices in Singapore and Malaysia, Blue Totem Communications specializes in authentic, no-nonsense PR strategies that help brands communicate effectively across markets.

6. FINN Partners

Best For: Global PR campaigns and award-winning initiatives
Key Services: Public Relations, Public Affairs
Notable Strengths: FINN Partners merges a rich legacy with modern innovation, delivering award-winning campaigns with global reach and comprehensive PR solutions.

7. Ellerton & Co

Best For: Creative narrative and regional market impact
Key Services: Branding, PR
Notable Strengths: Ellerton & Co blends storytelling with strategic communications to build impactful brands across Southeast Asia, helping clients win market share and audience attention.

8. PR Communications

Best For: Corporate reputation and lifestyle marketing
Key Services: Corporate Reputation, Eco-PR, Lifestyle Marketing
Notable Strengths: Established since 1990, PR Communications is known for its deep expertise in corporate reputation management and lifestyle brand marketing.

9. SYNC PR

Best For: Genuine media engagement and integrated digital PR
Key Services: PR, Content Marketing, Digital Strategy
Notable Strengths: SYNC PR excels at genuine storytelling and media engagement, combining content marketing with digital strategy to enhance brand presence across multiple platforms.

10. Affluence PR

Best For: Luxury and retail brand PR
Key Services: Public Relations for retail, luxury brands, and fine dining establishments
Notable Strengths: Specializes in high-end retail and lifestyle brands, creating campaigns that enhance brand prestige and attract affluent audiences.

Also Read: Singapore Companies Hire Remote Employees from Malaysia

Tips for Choosing the Right PR Firm

Finding the right PR firm can make a huge difference in how your brand is perceived, both locally and internationally. Here are some practical tips to help you choose the best partner for your business:

1. Define Your Objectives

Before approaching a PR agency, clearly identify what you want to achieve. Do you need media relations to get coverage in top publications? Are you looking for crisis management to handle sensitive situations? Or perhaps digital PR to increase social media visibility, or a full-service campaign that combines all of these?

Example: If your tech startup wants to launch a new app, you might focus on digital PR to generate buzz on tech blogs and social media platforms. On the other hand, a luxury hotel opening in Singapore may benefit more from traditional media relations to appear in lifestyle magazines.

2. Check Regional Experience

For businesses planning cross-border expansion, it’s important to select PR firms familiar with the Asia-Pacific (APAC) region, particularly Singapore, Malaysia, and surrounding markets. Agencies with regional expertise understand local media, cultural nuances, and regulations, which can prevent missteps and ensure effective campaigns.

Example: A Singapore-based e-commerce brand entering Malaysia may benefit from a PR firm that already has established media contacts and influencer networks in both countries.

3. Evaluate Track Record

Look for PR agencies that can demonstrate past successes. Check for verified case studies, awards, and client testimonials. This helps you understand the agency’s ability to deliver results and whether they have experience in your industry.

Example: If a PR firm has successfully managed a product launch for a tech company or a crisis communication campaign for a healthcare provider, it shows they can handle high-stakes projects in similar sectors.

4. Assess Team Expertise

Consider the size and skillset of the agency’s team. Smaller teams often provide personalized attention, while larger agencies may offer a wider range of services, including media buying, content creation, and analytics. Ensure the team has the expertise relevant to your specific needs.

Example: A boutique PR agency may assign a dedicated account manager who personally handles your brand, whereas a large international firm may provide specialists for social media, content, and media relations separately.

Also Read: Singapore Job Market: Hiring Trends In 2025 

5. Budget Alignment

Ensure the agency’s pricing structure aligns with your expected ROI and deliverables. Transparent pricing helps avoid surprises and ensures you get value for your investment. Remember, the cheapest option may not always deliver the best results.

Example: A start-up may opt for a cost-effective agency that focuses on digital PR campaigns, while a global company launching a product across APAC might invest in a full-service firm with multiple channels.

6. Integration with Marketing Strategy

The PR agency should complement your existing marketing channels. Seamless integration with social media, content marketing, and advertising ensures consistent messaging and maximizes campaign effectiveness.

Example: If your brand runs Instagram campaigns and email newsletters, the PR firm should coordinate media coverage and influencer partnerships to support these channels rather than working in isolation.

7. Consider EOR Solutions for Hiring Talent

If you plan to hire PR or communications professionals in Malaysia or other APAC countries, consider using an Employer of Record (EOR) service, such as FastLaneRecruit. This allows you to outsource hiring, payroll, and legal compliance without setting up a local entity, saving time and reducing risk.

Example: A Singapore-based PR agency might need extra support in Kuala Lumpur. By using FastLaneRecruit’s EOR service, you can legally hire Malaysian staff and ensure compliance with local labor laws without establishing a company in Malaysia.

Also Read: How FastLaneRecruit Helps Singapore Businesses Hire Top Talent

Examples of Outsourcing PR Talent

Many Singapore-based companies are increasingly outsourcing parts of their communications and marketing teams to Malaysia. This approach helps businesses optimize costs while maintaining high-quality output. By leveraging a reliable Employer of Record (EOR) partner, such as FastLaneRecruit, companies can hire skilled PR professionals efficiently without the complexities of setting up a local entity.

Benefits of Outsourcing PR Talent to Malaysia via FastLaneRecruit

Partnering with FastLaneRecruit provides several advantages:

1. Hire Experienced PR Professionals Without a Local Entity
   Companies can onboard full-time or contract PR talent in Malaysia without registering a subsidiary. This saves time, reduces legal complexity, and accelerates team expansion.
   
2. Ensure Full Compliance
   FastLaneRecruit manages all employment and tax compliance, including payroll, benefits, and local labor laws. This ensures your team operates fully within Malaysian regulations, reducing the risk of penalties or administrative issues.
   
3. Access Scalable Staffing Solutions
   Whether you need specialists for short-term campaigns, such as product launches or media events, or long-term strategic initiatives, FastLaneRecruit provides flexible staffing solutions tailored to your business needs.
   
4. Cost Optimization
   Hiring PR professionals in Malaysia often comes at a lower operational cost than employing staff directly in Singapore, allowing companies to allocate resources more efficiently while still maintaining expertise and quality.

Why Consider Malaysia?

Malaysia has become a popular destination for outsourcing PR talent for several reasons:

• Highly Skilled Workforce: Malaysia has a large pool of PR, marketing, digital marketing and communications professionals with experience across diverse industries.
  
• Cost Efficiency: Operational costs, including salaries and office space, are lower compared to Singapore, allowing businesses to maximize ROI.
  
• Strategic Location: Located in the heart of Southeast Asia, Malaysia allows easy regional collaboration for campaigns across APAC.
  
• English Proficiency and Cultural Alignment: Malaysian PR professionals are proficient in English and familiar with regional market trends, ensuring smooth communication and culturally relevant campaigns.

Example of Outsourcing Success via FastLaneRecruit’s EOR

Case Study:
A Singapore-based fintech company wanted to expand its digital PR campaigns across APAC. By hiring Malaysian PR specialists through FastLaneRecruit’s EOR service, they were able to:

• Increase regional media coverage by 35%
• Reduce operational costs by 25%
• Quickly scale their team for a six-month campaign without establishing a Malaysian office

This example demonstrates how outsourcing through an EOR partner like FastLaneRecruit can provide both strategic and financial advantages, allowing businesses to focus on growth and campaign impact rather than administrative hurdles.

Conclusion

Partnering with a top PR firm in Singapore can elevate your brand, secure media coverage, and ensure effective communication across markets. Whether you aim to work with globally recognized agencies like FINN Partners or specialized local firms like Blue Totem Communications, selecting the right PR partner is critical for long-term success.

For companies looking to expand into Malaysia or leverage cross-border talent, FastLaneRecruit’s EOR service offers a seamless alternative, enabling businesses to hire skilled PR professionals without setting up a local entity. 

Hire Your PR Team in Malaysia

Looking to expand your communications or marketing team in Malaysia without the hassle of setting up a local entity? FastLaneRecruit makes it easy. Our Employer of Record (EOR) service handles employment compliance, payroll, and benefits, so you can focus on growing your brand.

Take the next step:

• Hire experienced PR talent quickly
• Ensure full legal and tax compliance
• Scale your team for campaigns of any size

Speak with our team to explore compliant PR team expansion in Malaysia and regional talent strategies and streamline cross-border operations. Book a Complimentary Consultation!