Job brief
Are you passionate about the beauty industry and ready to make a difference? This role is for a talented and driven Digital Marketing Specialist with expertise in lead generation. Join a dynamic team where creativity, data-driven strategies, and innovation drive impactful campaigns. You’ll play a pivotal role in crafting, managing, and optimising campaigns to attract and convert quality leads, contributing directly to business growth.
Responsibilities
- Develop and implement lead generation strategies across email, social media, PPC, SEO, and content marketing.
- Execute targeted marketing campaigns to attract and convert leads through the sales funnel.
- Manage campaigns from conception to execution, optimising performance using data-driven insights.
- Create engaging and conversion-focused landing pages, email campaigns, and social media posts.
- Collaborate with content teams to produce and optimise SEO-friendly materials, including blog posts and webinars.
- Analyse campaign performance metrics, refining strategies to achieve lead quality and conversion goals.
- Manage CRM and marketing automation systems, improving lead nurturing and scoring processes.
- Coordinate with sales teams to ensure alignment on lead quality and effective follow-up processes.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related fields.
- 3+ years of proven experience in digital marketing with a focus on lead generation.
- Strong expertise in SEO, SEM, PPC, social media, and email marketing.
- Proficiency in analytics tools like Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.
- Strong data analysis and interpretation skills to drive marketing strategies.
- Excellent written and verbal communication skills.
- Proven ability to manage multiple projects and meet tight deadlines.
Benefits & Perks
- Competitive salary: $4,000 – $5,000 per month.
- Certified as a “Great Place to Work,” prioritizing employee satisfaction.
- Access to professional development opportunities, workshops, and training.
- Emphasis on work-life balance, fostering a fulfilling career.
- Comprehensive health and wellness benefits.
- Collaborative and innovative workplace culture.
